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Here are a few reasons why companies might be motivated to collect art: 

## Support for artists 
The purchase of works of art by Quebec companies represents a significant percentage of annual acquisition transactions in the province, in some years almost equalling that of museum institutions. In this way, companies help to diversify funding for the arts by multiplying sources, thereby providing artists with greater independence. 

Indeed, by creating an acquisition policy and drawing up broad guidelines, corporate collectors affirm their support for the art market and equip themselves with tools to foster their relationship with artists. By setting an average number of acquisitions per year or an amount allocated to art purchases each year, they help ensure the vitality of the artistic field and demonstrate their support for local creators.


## Preservation of cultural heritage 
Corporate collections also enrich our cultural heritage, through their support of local artists and the preservation of contemporary art. They contribute to the longevity of works by ensuring that they are exhibited and disseminated in private and sometimes public settings. By collecting contemporary works, companies help to ensure that our artistic heritage is preserved and brought to light over time. 

Moreover, while many companies keep their works for posterity, others - due to a large quantity and lack of space - will sometimes have to dispose of works to prevent them from piling up in storage. Many then decide to make donations to museums and benefit auctions, thus contributing to the preservation and prosperity of Canadian art history.


## Representation of identity and values
A collection represents the ensemble of works of art purchased by a company, and is distinguished by its originality from one business to the next. It grows, consolidates and expands with each new acquisition. The works that make up a collection reflect passionate and committed purchases. Far from being tied to a single, distinct function, art collections in organizations play several roles: they can serve both as decorative objects and as vehicles for corporate identity and values. 

There are as many types of collections as there are business models. Some companies buy works of art out of passion and keep them preciously in their offices. Others will proudly show them off to visitors and display them in common areas. Some companies use artworks as a promotional tool to enhance their brand image. Others will take it upon themselves to support local artists and build up a visual archive representative of our times.

Many companies have acquisition committees and specific collecting mandates to guide their purchases. Certain organizations also develop a detailed policy regarding the medium, technique, subject, or artistic period to ensure that the works reflect the business’s intrinsic values.


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## Benefits for employees

- Facilitates social interaction; 
- Elicits emotional responses; 
- Enhances relationships between employees; 
- Improves the work environment;
- Encourages learning about artwork.

Indeed, artworks newly installed in the workplace are likely to encourage social interaction between employees. Regardless of the nature of these discussions, they create a climate conducive to exchanges relating to the works of art. The presence of art in a professional environment can also increase employees' interest in them in a broader context. If an employee enjoys being near a work of art, they may seek out more information about the artist and their approach, or even visit a gallery or museum to admire other pieces.

These benefits can be increased through mediation and promotion to employees and the general public, such as lending works to museum exhibitions, publishing a catalog of works from the collection, offering guided tours open to all, and more. 


## Tax benefits 
Companies who collect benefit from considerable tax advantages through the Quebec government in terms of amortizing the purchase of works of art. 

For all artworks purchased and destined to be displayed in the workplace, and whose author is a Canadian resident or citizen at the time of creation, businesses can amortize 33.3% of the acquisition cost on a declining balance. The following media are eligible: prints, etchings,
drawings, paintings, or any similar artwork whose cost exceeds $200.

Companies can also benefit from significant tax breaks when making a donation to a museum. To understand all the financial advantages available to companies, and those that apply to each particular situation, please consult an accountant.


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To learn more, do not hesitate to ask questions to experts in the field, such as gallerists, who will be able to guide you towards more specific answers.


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## While strolling through the fair, you may notice acquisition indications next to certain artworks, mentioning that they have been purchased by a museum or a company, and are now part of their respective collections. 

## But have you ever wondered: *why do companies decide to buy works of art?* Though art is not necessarily part of their main mission, a collection can directly benefit a company as a whole. 



Why do businesses collect art?

### A Journal of Reflections on the Endless Imaginary

### The mill turns. It bears witness to the perpetual motion of thought and the transformation of matter. With its repetitive cycle, it generates a whirlwind of air and dust, a spiral of flour, an infinite flow of possibilities.

*Sarah, December 15, 2024*

Let’s assume that the human imagination has no known end, that it can never be exhausted, but rather multiplies infinitely, creating unique imaginary worlds. Each creator can, in this sense, establish their own rules and construct their own laws within a conceived space. Since the limits of time and space do not exist in the vortex imaginarium, artists can embrace the irrational and the impossible without physical or logical constraints.

Let us define imagination as a pure space of freedom, where the inconceivable and the fantastic coexist without barriers, beyond the laws of what has already been seen. This free space does not have to represent the world as it is perceived. Each individual is free to push the impulse of creation to infinity, just as our surrealist artist friends have done, blurring the boundaries between reality and myth.

One may then wonder if the artist creates an imaginary world structured by laws, cycles, series, and patterns, or if this world surpasses human thought itself. How can this imaginary realm exist beyond the mind that conceived it? Could it stretch infinitely, especially through an artwork destined to be viewed by different individuals, each capable of shaping their own imaginary interpretations? The resonance of artworks extends this initial imaginary world into a shared one, reinterpreted and absorbed by those who experience it.


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*Manon, December 20, 2024*

We understand that artists draw inspiration from their environment: they are moved by their concerns about the current state of the world, by suffering, by beauty, by their origins. They borrow symbols, codes, and iconographies from various eras and from their daily experiences. Combined with their imagination, their creations become part of an endless, metaphorical universe, a refuge uniquely their own, where they feel free from all constraints.

This universe is composed of contrasts that both oppose and attract one another, forming an immense array of tangible and intangible possibilities, blending materiality and immateriality, which underpin the very foundation of their artistic approach:


### The seen and the unseen
### The full and the empty
### Attraction and repulsion
### Fragility and roughness
### Dream and reality
### Balance and imbalance

The artist creates based on what they wish to convey to the spectator and/or viewing public. Their imaginary world is built from personal experiences (human evolution, history, science, motherhood, fear of the other, technological advancements, the construction of dreams, etc.), which they share with others. These experiences place both the artist and the audience at the heart of this imaginary world and the creative process itself. The entirety of these feelings, material and immaterial, visible and invisible, forms an unending succession of images, where time and space dissolve into infinity.

Discover *Et si les moulins tournaient sans jamais s’arrêter*, an emerging art exhibition collaboratively curated by Loto-Québec and Artch, at booth P05 on the 2nd floor of the fair's pavilion, from April 11 to 13.


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The artists:

**Kelly Davis** explores the mystical realm of the imaginable, where abundance and infinite expansion reign. Through her abstract paintings, she creates portals to an invisible yet deeply felt reality, offering a space for personal and collective resonance. Her work is part of an ongoing dialogue, activated by the viewer’s engagement and nourished by an intuitive exchange that transcends language.

**Gabor Bata** draws and paints characters from his imagination who constantly try, but inevitably fail, to communicate and connect. He creates vibrant, voluptuous scenes that captivate the eye, influenced by his love of cinema, animation, comics, and design.

**Alfred Muszynski** sees his work as research, “a network of ideas above all.” His pieces intertwine codes and iconographies from the past and present, playing with reality and myth like a puzzle. His work is a network of symbolic references, where each painting finds its place within the system he has constructed.

**Alex Pouliot** seeks to reclaim the magic of art by exploring the invisible forces that shape appearances and individual identity. Often in dialogue with specific locations, his work questions the influence of Western cultural supremacy in mass media and its role in constructing and colonizing collective imaginaries.

**Judith Berry (Loto-Québec Collection)**: “This small painting is one of my many attempts to condense the landscape into a surface that feels manipulable. The winding spiral paths evoke an imposing form, similar to a hill. Yet, the painted surface remains opaque, with each gesture inscribed directly onto it. The image suggests vast expanses while taking on the appearance of a tangible object or a body fragment. This piece is part of a decades-long exploration aimed at blending the genres of landscape, still life, and portraiture. I confront the notion of landscape, our relationship to the environment, and the ways in which its transformations affect us.”

**Mélanie Dumas** explores materiality by engaging with space, fullness, and emptiness to reveal new geometries. Her work examines the concept of landscape through forms inspired by the living and synthetic structures that compose it. Balancing fragility and robustness, stillness and movement, she selects raw materials to highlight their properties and temporality. By incorporating active systems, she creates sculptures that reproduce natural phenomena on a small scale, questioning our relationship with the Anthropocene.

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By Manon Pouliot, Head of the Loto-Québec Collection, and Sarah Kitzy Gineau Delyon, Director of artch

Loto-Québec x artch : Et si les moulins tournaient sans ne jamais s’arrêter

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It all started with an ink drawing of four chickens originally attributed to Emily Carr that Tam came across in 2017 during her research on Chinese Canadian artist Lee Chao Nam 李趙南 at the BC Archives. But Lee was a friend of Carr, and Tam says it is possible that Lee taught Carr traditional Chinese brushwork to achieve the style in this sketch. While chickens have long been considered popular subject matter in Chinese ink painting, roosters are also a ubiquitous motif in Chinese porcelain dishware designs from Southern China and Hong Kong to Southeast Asia and their diasporas. Multiplied in inky form, they instantly appeal to young and old, like festival banners celebrating the humble yet magnificent bird.


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Restaged in part for Plural 2025, Tam has made a smaller selection of bird drawings including those crowd-sourced from the Richmond Art Gallery (2017) iteration of her exhibition in which visitors produced hundreds of drawings in a community event. As in earlier installments, a flock of these drawings fly overhead like the feathered friends they depict, big swags of papers that swoop across the ceiling. Tam’s exhibition offers a different perspective on art of the Chinese diaspora—literally and figuratively—as their display method is more about how the drawings flutter collectively to comprise the installation rather than fixate on fine details of each bird. The poetry of this work is such that one drawing cannot hang without the other; each must be in company of and shown as a group.

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I have always considered Tam to be an artist who moonlighted as art historical detective, mining the annals of Canadian art history for who and what has not been seen, surfacing histories lost and forgotten. Each project feels like a deep-sea diving expedition into art historical, archival and community records which Tam then materializes into an exhibition within an exhibition. Through meticulously staged installations, she presents a speculative art history for the viewer, stepping into a time machine to imagine what life was like for Chinese newcomers, or in the case of Lee, what his life might have looked like. In all of this, embedded in Tam’s deeply rooted and intertwined research practice as art is the story of Chinese immigration in Canada and the continued struggle for visibility and belonging both inside and outside of the art world. These histories, while constantly unfurling over land and time, are only just beginning.


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by Charlene K. Lau 劉雪铃

*The National Bank is proud to present Like rain drops rolling down new paint, an installation by Karen Tam, in the Espace Banque Nationale in the Grand Quay's of Port of Montreal's Terminal.*

## On a sunny March Sunday morning, I chat with Karen Tam on Google Meet. Cracking open the exhibition catalogue *With wings like clouds hung from the sky 大鵬就振翼* (2017), it fans out across my lap, opening to a photo of a bird’s eye view of the exact installation we are about to discuss. For this, Tam hung hundreds of sketches of birds—300 of which were drawn by the artist, her mother Yin Law 譚阮嫣娜, and the elder Tam’s painting teacher, Lui Luk Chun 呂陸川—across the ceiling of Richmond Art Gallery.



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Karen Tam: Birds of a Feather 

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###### 1. Marvin Luvualu António - COOPER COLE 
## *Condos*, 2024

In *Condos*, these towering acrylic boxes serve as intricate vessels, encapsulating a dynamic mix of collected objects, personal belongings, and urban artifacts. Each piece acts as a visual archive, preserving fragments of the city’s evolving landscape and the intimate experiences of those who inhabit it. By assembling these diverse materials within transparent enclosures, António explores themes of memory, identity, and the ever-changing nature of urban life. The sculptures function as contemporary relics, offering a compelling reflection on the fast-paced transformation of major metropolitan centers. Through *Condos*, the artist invites viewers to consider how personal histories and communal narratives intertwine within the structures we build and the spaces we call home.

*Find Condos on the 1st floor near the bar, across from Paul Petro Contemporary Art, booth 110.*
 

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###### 2. Sarah Wendt + Pascal Dufaux - The Blue Building Gallery 
## *Horloge de miel*, 2024


*Horloge de miel* is an apparatus that explores decelerated and embodied time, using the viscous flow of honey as its unit of measurement. Here, unlike the classic hourglass, the flow of sand is replaced by a flow of honey, thus the counting of time changes from a digital principle (grain, void, grain, void ... 1, 0, 1, 0 ...) to an analog principle (a fluid continuum without empty space). This is more faithful from a psychological point of view to the sensation that the passage of time imprints on consciousness. *Horloge de miel* offers an immersive experience entirely based on the integration of consciousness into the moment.


*Find this installation on the 2nd floor, next to the Mobilia Lounge and the restaurant.* 

 

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###### 3. Jim Holyoak - McBride Contemporain 
## *Reappearing Mountain*, 2025


Jim Holyoak will be at the fair to create this in situ work, which will evolve throughout the weekend. Painting on a wall of the fair, he will present an ephemeral creation, a work which, by its very nature, can only be captured in the current moment. 

Holyoak explores ink and graphite drawing in all its forms, from postcards and books to monumental installations. Each of his works transports the viewer into a world oscillating between the biological and the fantastic, inviting reflection on our relationship with non-human worlds. Rooted in empathy, Holyoak depicts strange creatures and their habitats, the unknown and the invisible — beings too tiny to be seen or so ancient that they have turned to stone.

*Find Holyoak’s installation on the 1st floor, on a wall of McBride Contemporain’s booth, 117.*


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###### 4. Aaron McIntosh - Pierre-François Ouellette art contemporain 
## *Entanglements: Flowers at the Border / Keeping Safe*, 2022
 

A fourth-generation quilter from Appalachian Tennessee, McIntosh's practice is deeply rooted in fiber. He uses this heritage as a language, a form and a tool, for it offers both a tactile trace of kinship and a political platform. In Entanglements, the artist takes up the metaphorical potential of plant life, where he finds speculative roots for constructing and exploring queer ecologies. McIntosh rejects the colonialist and heteronormative paradigms that dominate botany in their perpetual "othering" of homosexuality. Instead, he asks how we might imagine homosexuality through the sexual and gendered dynamics present in the plant world.


*Find McIntosh’s work on the 2nd floor, in front of the staircase and Loto-Quebec's booth, P05.* 



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###### 5. Elisabeth Perrault - Pangée 
## *Ma peau de 28 ans*, 2024 et *Bouquet de fleurs*, 2024

Elisabeth Perrault, who creates immersive and fantastical works and installations, has been archiving her body since 2019 with her series *Ma peau*, which she began at the age of 23. Her first “skins” were made of fabric, sewn around her body to conform to its shape before being removed like a snake shedding its skin. With *Ma peau de 28 ans*, she adopts a new approach: applying clay directly onto her skin to create a rigid, fragmented imprint. Covered in silk and then assembled with embroidery, these fragments reflect the artist’s meditations on the body as a trace, a perpetual transformation, and the tension between materiality and disappearance.

*Find Perrault’s installation on the 1st floor, next to the bar and accross from Pangée, booth 108.*


To learn more about Plural's installations, join Fiona Nguyen for a [guided tour](https://www.plural.art/en/programmation) in English, *Floating Narratives: A Walk Through the Key Installations*, on Friday, April 11 at 3pm or in French, *Récits flottants: un parcours des installations phares*, on Saturday, April 12 at 3pm! 



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## This year, allow yourself to be immersed in the fair's installations. These large-scale installations are the works that do not fit into the fair’s booths, by virtue of their hybrid nature or atypical size, punctuating the space and deploying themselves freely beyond the constraints of walls. These special projects question and redefine the relationship between art and space, offering the public an immersion beyond its usual formats.

Think outside the box and discover these installations, which are located on both floors of the Grand Quay: 


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Beyond the Walls: Explore Plural 2025’s Installations

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For over 10 years, the National Bank has actively supported the Plural fair with numerous initiatives aimed at strengthening the connections between contemporary art and the public. Over this period, the Bank has presented the work of more than 50 artists from its collection at the fair, underlining its commitment to promoting local artists and making art accessible to all. 

After showcasing the new large-scale sculptural works from the head office last year, the National Bank Collection makes its return to the fair this year. By exhibiting a selection of works specially curated for this occasion, the Bank offers visitors an exclusive opportunity to explore the work of established Canadian artists who have left their mark on the contemporary art world, such as Tau Lewis, Marc-Aurèle Fortin and Suzy Lake. 

Come and visit the National Bank Space on the first floor at the Plural fair for a privileged glimpse of their prestigious corporate collection! 


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## Since 1971, the National Bank has been collecting works of some of the most influential professional artists as a witness to our national artistic expression. The Bank's collection, which consists of nearly 7,000 works of varying styles, represents Canadian art history from 1895 to the present day.

Year after year, by acquiring works of art, exhibiting them and lending them to museums, the Bank directly supports artists and creators across Canada and fosters a feeling of pride in our collective heritage. They also introduce Canadian and Quebec artists to thousands of employees and clients, and as such, enrich their lives.


 Spotlight on Canadian Art: Discover the National Bank Collection at Plural 

                     

Montreal's Grand Quay stands as a foundational site in the history of Montreal, where layers of time and memory converge. It was here that the first encounters between Indigenous peoples and Europeans unfolded, and where, in the years that followed, goods, materials, and waves of immigrants arrived, shaping the evolving fabric of the city. Yet, long before colonization, the St. Lawrence River was already a vital artery of movement, lined with spaces of exchange, negotiation, and coexistence—its significance firmly rooted in Indigenous presence. Today, the Grand Quay remains a palimpsest of maritime, industrial, and Indigenous histories. Reimagined as a cultural and civic space, it remains a symbol of the migration paths, sharing of knowledge, and profound economic transformations that have shaped Montreal across centuries.

It is within this layered historical context that the exhibition unfolds, exploring the inextricable relationship between memory and contemporary art. Conceived as mnemonic devices, artworks function as vessels of both personal and collective memory. As a physical manifestation of thought and experience, the works brought together for this project tap into personal narratives, collective history, and shared trauma. The exhibition highlights how memory is fluid, fragmented, constantly shifting within cultural and political landscapes. It is an act of reimagining, a perpetual recontextualization of our experience. Some artists recover forgotten voices, revisiting historical moments through acts of speculative remembrance, while others engage with intimate gestures of care and transmission—embodied in the preparation of food, the braiding of hair, or the rituals of mourning. The use of metal, wood, and textiles across multiple works is far from incidental; these materials echo the architecture of our built environments, the spaces that anchor our most cherished memories. of our built environments, the spaces that anchor our most cherished memories.



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In this way, *The past tense is always longer* unfolds as a weaving of narratives and materials, where each work inscribes memory into form, gesture, and gaze. Moving between what was and what remains to be reimagined, the exhibition reveals how memory is not only preserved but also continuously reshaped—tracing the sensitive imprints of histories in perpetual transformation.

The exhibition features works by the following artists: 
- Nadia Belerique (Daniel Faria Gallery) 
- Myriam Dion (Blouin Division) 
- Berirouche Feddal (McBride Contemporain) 
- Joyce Joumaa (Eli Kerr) 
- Lotus L. Kang (Franz Kaka) 
- Gabrielle L’Hirondelle Hill (COOPER COLE) 
- Kyle Alden Martens (Patel Brown) 
- Jeneen Frei Njootli (Macaulay + Co.) 
- Sheilah ReStack (The Blue Building Gallery) 
- Michaëlle Sergile (Galerie Hugues Charbonneau) 
- Ingrid Syage Tremblay 

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By Anaïs Castro 

*Anaïs Castro is a curator and writer based in New York and Montreal. Over the past fifteen years, she has held positions at various institutions, including Arsenal Contemporary Art, Art Mûr, the Peggy Guggenheim Collection and Stills - Scotland’s Centre for Photography.  She worked alongside Gaëtane Verna as an Assistant Curator on Kapwani Kiwanga’s project for the Canada Pavilion at the 60th Venice Biennale.*

## Plural is happy to present *The past tense is always longer*, a special exhibition curated by Anaïs Castro. Come by to see it in person at the Pavilion, on the second floor of the Grand Quay of the Port of Montreal from April 11-13, 2025.  

    

Weaving through time in the exhibition “The past tense is always longer” 

## Art *can* be expensive! But contrary to popular belief, artworks are not always valued at auction house prices or only accessible to high end collectors. To help you make your first acquisition or build your collection on a budget, we’ve put together the following tips and tricks for buying affordable artworks.


## 1. It’s got to be love

- Regardless of budget, buy works that you love! What works appeal to your senses, draw you in emotionally, intellectually? Does the work scratch an itch in you? Will it not leave your mind as you tour the fair? Does it make you smile or laugh? Does it articulate a feeling or idea you can’t put into words? Look for work that not only attracts you but generates questions, tension or intrigue, that you feel like you could live with for a long time and find new ways to engage with over time.

## 2. Works by emerging artists are often more affordable

- Because they are at the start of their careers, work by younger or more emerging (not necessarily mutually true!) artists tend to be more modestly priced. Look for artists just graduating from MFA (Master of Fine Arts) programs at your local universities or colleges or ask gallerists about who has recently been added to their roster of artists they represent. Instagram is another great way to find emerging artists through channels like [@artforecast](https://www.instagram.com/artforecast/) or [@vancouverartblog](https://www.instagram.com/vancouverartblog/).
- At art fairs, like Plural, prices will often be listed on the label next to the piece. If not, don’t be afraid to ask the gallerist for a price list or to ask what works are available within your budget range.
- Investing in the work of emerging artists also shows confidence in an early artists’ practice, allowing you to build a relationship with them and, potentially, watch their career grow over time! Gallerists are often happy to introduce you to the artist so you can get to know them on a personal level.

Here are some works by emerging artists available at Plural 2024 for under $2000:

Michelle Paterok, "Sidewalk Ginkgos, November 13", 45.7 × 35.6 cm, Huile sur toile, panneau / Oil on canvas, panel,  2023, 1200 $, Duran|Mashaal

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José Andrés Mora, "Dissolve", 101.6 × 50.8 cm, Jet d'encre sur fibre d'agave Hahnemühle, signé à la main, édition de 15 / Inkjet on Hahnemühle Agave Fibre, hand signed, Edition of 15, 2022, 1790 $, IOTA Studios

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Gabrielle Lajoie-Bergeron, "Fire and Flowers", 50.8 × 40.6 cm, Peinture vinylique et peinture aérosol sur tissus marouflé sur panneau de bois / Vinyl paint and spray paint on fabric mounted on wood panel, 2024, 1600 $, Artroduction

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Jenny Yujia Shi, "Régiment du Matin", 20.5 × 15.5 × 0.7 cm, Papier découpé et médias mixtes entre plexiglas avec quincaillerie / Paper cut-outs and mixed media between Plexiglas and hardware, 2023, 920 $, The Blue Building Gallery

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Michael Thompson, "Zinnia", 22.9 × 30.5 cm, Huile sur toile / Oil on Canvas, 2023, 2000 $, Franz Kaka

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Clara Cousineau, "Mise en relief A-Z - noir sur blanc (y)", Impressions en relief sur support gaufré / Relief prints on embossed support, 2022, 670 $, Collection Art Volte

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Rosi Maria Di Meglio, "Deux Mille Vingt-Trois", 25.4 × 20.3 × 6.5 cm, Huile, fusain sur panneau de papier argile fait main / Oil, charcoal on handmade clay paper panel, 2023, 950 $, Galerie Lacerte art contemporain

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## 3. Art multiples and works on paper are your friend

- Works made in multiple – for example, photographs, editioned prints (like intaglio/etchings, lithographs or giclee prints) and sculptures created using molds – as well as works on paper tend to be priced lower because they are either reproducible and therefore not one of a kind, or made from less costly materials. Works from a higher edition (ex. 1/100) will usually be lower in price than those from a lower edition (ex. 1/10), because more versions of that piece are on the market.
- Works that are unframed will also be less expensive than framed pieces; however, purchasing pre-framed pieces will ensure they are properly protected and ready to hang (and that they won’t sit in your closet for a year with the lingering intention that you’ll finally send them to the framers!)
- Also, when buying editioned prints, make sure the work is signed by the artist! This helps ensure the work is authentic.

To what your appetite, here are some editioned prints and works on paper available at Plural 2024 for under $2000:


Will Munro, "Sans titre (General Idea)", 33.0 × 48.0 cm, Sérigraphie, petite édition non numérotée / Silkscreen, small unnumbered edition, 2005, 1800 $, Paul Petro Contemporary Art

thumbnail_Will Munro  Untitled (General Idea's)  2005  silkscreen small unnumbered edition  13 x 19 inches med res.jpg

Will Munro  Untitled (General Idea's)  2005  silkscreen small unnumbered edition  13 x 19 inches med res.jpg

Charlotte Guirestante Ghomeshi, "You are not aware of darkness when you’re asleep", 35.6 × 27.9 cm, Impression jet d’encre sur papier satin, Édition 1/5 /  Inkjet print on satin paper, Edition 1/5, 2022, 1100 $, Projet Commun

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17charlotteghomeshi-1.jpg

Noémie Weinstein, "Intérieur, Palm Spring I", 11.8 × 17.8 cm, Crayon de couleur sur papier / Colored pencil on paper, 2019, 700 $, Blouin Division

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screen_shot_2024-03-01_at_10.25.56_am.jpg

Ho Tam, "X-Birds, tiré de The Greatest Stories Ever Told (Les plus belles histoires jamais racontées)", 33.0 × 48.0 cm, Impression jet d'encre, édition de 5 / Inkjet print, Edition 1/5, 2022, 1500 $, Paul Petro Contemporary Art

thumbnail_Ho Tam X-Birds  from The Greatest Stories Ever Told  2022  inkjet print on Xuan paper  edition of 5, #1  12 x 18 inches (image size), 13 x 19 inches (sheet size).jpg

Ho Tam X-Birds  from The Greatest Stories Ever Told  2022  inkjet print on Xuan paper  edition of 5, #1  12 x 18 inches (image size), 13 x 19 inches (sheet size).jpg

Dara Vandor, "Search Portrait - May 1, 5:06 pm - May 8, 12:18 pm", 61.0 × 47.7 cm, Sérigraphie sur papier d'archives / Silkscreen on archival paper, 2023, Prix : Se renseigner auprès de Birch Contemporary / Pricing: Inquire with Birch Contemporary

thumbnail_090923-(DaraVandor—SearchPortrait)-22 LR edited.jpg

090923-(DaraVandor—SearchPortrait)-22 LR edited.jpg

## 4. Small can be sumptuous

- Smaller works are usually lower in price and more maneuverable within your home; their size makes it easier to test them out in multiple spots within your space until you find the right fit, whereas large pieces often demand a feature wall or other place of prominence.
- In addition to providing more flexibility, smaller works often have a more intimate feel, can add intrigue to your collection and act as a good jumping off point for purchasing other pieces in the future.

## 5. Pay in portions

- Most galleries offer the ability to pay in installments, so you don’t have to cover the full cost of a pricey piece up front! Speak to the gallerist representing the artist whose work you are interested in to see if this is an option.

## 6. Attend a workshop or tour

- Though not a necessity, attending a talk or workshop on collecting and hearing other collectors’ perspectives on acquiring art can help provide a different viewpoint or insight into what can be perceived as an opaque process. Plural’s 2024 Forum features three great activities that either speak to collecting specifically or showcase emerging artists:

Friday April 12, 11am: [SéminArts for 18-30 year-olds](https://www.plural.art/en/programmation/seminarts-pour-les-18-30-ans-atelier-dinitiation-au-collectionnement-de-lart-contemporain-et-son-marche-2), an introductory workshop to contemporary art collecting and the art market (In French, registration required)

Saturday April 13, 3pm: [First Look guided tour](https://www.plural.art/en/programmation/first-look) with Tatum Dooley, featuring artists showing for the first time at Plural (In English)

Sunday April 14, 12pm: [The fair through the eyes of a collector](https://www.plural.art/en/programmation/the-fair-through-the-eyes-of-a-collector), a guided tour with collector Raja Hanna (In French)

## 7. Use Plural’s online filters to search by price

- Searching for works based on price at art fairs can sometimes be overwhelming and frustrating; it might be easy to find works you love but they’re often way out of budget. Luckily Plural has an online counterpart, featuring works showcased on site in one handy online portal, organized by gallery. This portal features search options that allow you to filter artwork results by artist name, dimensions or price. This is a great way to source works you love that you can afford, identify the artist and gallery, and then find them in person on site during the fair from April 12-14, 2024 so you can pick the right piece.

[Create an account and browse the artwork catalog (from Friday April 12 at noon – May 3, 2024)](https://www.plural.art/en/creer-un-compte)

Start your search with this selection of works available for under $2000 at Plural 2024: 

Alexandra Levasseur, "Le dernier jour de l'été", 38.0 × 30.0 cm, Gouache, peinture à l'huile et grès émaillé sur bois / Gouache, oil paint and glazed stoneware on wood, 2024, 1550 $, Galerie C.O.A

thumbnail_COAmars2024 (65 of 159).jpg

COAmars2024 (65 of 159).jpg

C.J. Chueca, "TU YO", 30.0 × 20.0 × 5.0 cm, Céramiques et émaux construits à la main, Edition de 2 + 1 épreuve d'artiste (chacun unique) / Hand-built ceramics and enamels, Edition of 2 + 1 Artist Proof (each unique), 2022, 1950 $, Plataforma Artbase

thumbnail_C.J. CHUECA Tu Yo.jpg

C.J. CHUECA Tu Yo.jpg

Olivier Moisan-Dufour, "Construction multicolore #11", 28.0 × 14.0 × 14.0 cm, Bois et acrylique / Wood and Acrylic, 2022, 950 $, Galerie C.O.A

thumbnail_COAoeuvresFevrier2024_88of101 (1).jpg

COAoeuvresFevrier2024_88of101 (1).jpg

Dil Hildebrand, "Palissade", 30.0 × 54.0 cm, Gravure en relief sur papier kozo, monotype / Woodblock relief print on kozo paper, monotype, 2023, 1610 $, Pierre-François Ouellette art contemporain

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image-98.jpg

Marie-Claude Marquis, "Prête pour mon Pap Test", 23.5 × 23.5 × 5.0 cm, Typographie sur assiette vintage / Typography on vintage plate, 2023, 825 $, Galerie Robertson Arès

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05gq8aqd4i5zx6g1f8q0.jpg

Louis-Charles Dionne, "Dossier sans titre",  Tablette de quartz / Quartz Tablet, 24.1 × 28.6 × 2.5 cm, 2023, 1290 $, Collection Art Volte

thumbnail_LCD_UntitledFolder1.jpg

LCD_UntitledFolder1.jpg

Balint Zsako, "Here We Are #147", 33.0 × 25.5 × 1.0 cm, Aquarelle et encre sur papier, 2021, 1750 $, Galerie Robert Poulin

thumbnail_rr.38.Balint Zsako 'BZT147' (2021.Fév) aquarelle et encre sur papier (33cm x 25.5cm) (GLH04149) copie.jpg

rr.38.Balint Zsako 'BZT147' (2021.Fév) aquarelle et encre sur papier (33cm x 25.5cm) (GLH04149) copie.jpg

Michael Dumontier & Neil Farber, "You’ll never see me again. My ghost plans to wander", 25.4 × 20.3 cm, Acrylique sur panneau de bouleau / Acrylic on birch panel, 2023, Prix : Se renseigner auprès de Patel Brown / Pricing: Inquire with Patel Brown

thumbnail_Capture d’écran, le 2024-04-04 à 13.35.55.png

Capture d’écran, le 2024-04-04 à 13.35.55.png

Josiane Lanthier, "Blackest Sapin", 35.5 × 27.9 cm, Acrylique sur toile / Acrylic on Canvas, 2024, 1500 $, Galerie Simon Blais

thumbnail_Lanthier_2024_Blackest Sapin_Acrylique sur toile.jpg

Lanthier_2024_Blackest Sapin_Acrylique sur toile.jpg

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P24_Blogue_Myths and Realities_Plural 2023_5.jpg

Buying Art on a Budget

## First time visiting Plural? Not sure what to expect? To help you separate the facts from fictions about art fairs and art collecting, we’ve debunked some common misconceptions below, so you can have the best fair experience possible. 

## Myth #1: Art Fairs are for art professionals and seasoned collectors. 

Art Fairs are like festivals for the visual arts. And while they tend to act as hubs of the art world – bringing varying members of the art community together, from artists and gallerists, to collectors and dealers – they are not industry-only events! Art fairs are open to the general public and admission is usually comparable to museum entry fees ([Regular tickets](https://plural.artsvp.com/63fe13?link=plural-art) to Plural 2024 are $25 with discounted student and senior rates available). 

Art fairs are said to take the temperature of the contemporary art world; so they are a great way to see the freshest work from a wide range of artists, working across varying mediums and styles. See what you like and don’t like! Regardless of your background or whether you have any interest in collecting. They are also a great opportunity to meet artists and chat with them about your favorite pieces.


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P24_Blogue_Myths and Realities_Plural 2023_2.jpg

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P24_Blogue_Myths and Realities_Plural 2023_1.jpg

## Myth #2: Contemporary art is expensive; you have to be rich to be a collector.

When you decide to purchase a work, it’s up to you to decide how much you want to spend. The more contemporary art you see – whether at commercial galleries, museums, artist-run centres or art fairs – the more you’ll realize there are artworks for every budget. And don’t forget! In the contemporary art world, emerging artists will usually sell their first works at more accessible prices, and as such can be a great entry point to collecting. 

To gain more insight into collecting, join us for our [guided tour “The Fair Through a Collector’s Eyes”](https://www.plural.art/en/programmation/the-fair-through-the-eyes-of-a-collector) on Saturday April 14, at 12pm. 

## Myth #3: You have to dress up to attend an Art Fair

Art fairs can be a fun occasion to dress-up, if you like, but it is far from mandatory or expected! Wear what makes you feel comfortable. Bring a sweater if you get cold easily.


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P24_Blogue_Myths and Realities_Plural 2023_7.jpg

## Myth #4: You have to be an expert in art history to understand and collect art. 

An artwork can hold many meanings simultaneously, and even if your interpretation differs from the intentions of the artist, this does not make your take on a work any less true or valid, just different. Visual art’s greatest strength is its ability to communicate a plethora of sensations, images or ideas beyond language. So, you don’t have to be an expert; you only need to be curious! Allow yourself to gravitate towards works you are drawn to or to be critical of works you dislike. What do or don’t you like about a piece and why?

And as there’s so much to see at art fairs and they can sometimes be overwhelming, instead of trying to take it all in, slow down and spend some quality time with a few pieces that catch your eye, as if getting to know a new friend. And if you’re interested in collecting, trust your instincts: is this the right piece for you and your space? Do you want to help support this artist’s career? Could you grow with this work over time? 


## Myth #5: What’s the point of art? My 5-year-old could do the same.

It’s often said that art holds up a mirror to society. Depending on your personal experience and aesthetic sensibilities, certain works will speak to you more than others, offering a moment to reflect on the world in which we live. Each work is the culmination of often a carefully thought-out artistic approach and many hours of work. It is also hard to assign value to a piece based on the complexity or simplicity of its visual execution: sometimes the concept carries more weight than the way it was made. Cultural, political, and socio-economic factors also come into play and deeply affect the origin stories of artworks.  Find out more by talking to the gallerist or directly to the artist who made the work in question or join one of our [free Plural Forum activities](https://www.plural.art/en/programmation) on a topic that interests you.


Still have questions? Email us at info@agac.ca! We’re happy to address any concerns you might have. 

Plural 2023 Participants s'adressant à un galeriste, Photo © Jean-Michael Seminaro | Plural 2023 Attendees Speaking to a Gallerist, Photo © Jean-Michael Seminaro

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P24_Blogue_Myths and Realities_Plural 2023_8.jpg

Table ronde du Forum Plural 2023, Photo © Jean-Michael Seminaro | Plural 2023 Forum Panel Discussion, Photo © Jean-Michael Seminaro

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